Research and analysis

Customer responses to trigger prompts

Research to understand how trigger prompts affect customer experiences of completing their Self Assessment tax return.

Documents

Details

HMRC commissioned this research to understand customer attitudes towards, and experiences of, trigger prompts when completing their Self Assessment return.

It involved 38 interviews with Self Assessment customers between October 2016 and January 2017.

Updates to this page

Published 7 July 2021

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